A sense of what is happening in the art and design world is also key.īut according to Steven Whitright, a senior art director at 99designs, you are best suited to the role of an art director if you’re “exceptionally well organized and the kind of person that always has a backup plan. It probably goes without saying that to be successful in your role as an art director, you’ll need a keen artistic eye and a great imagination. You’ll need to balance the creative aspects of the role with organizational elements, covering things such as budgets, deadlines, and people management. This is where the project management side of the role comes in. In the publishing industry, you might work with the editor-in-chief of a magazine to ensure the look and feel is right.Īs part of your presentation, you may be required to present a detailed budget and a timeline. If you’re working in the advertising industry, you might present to a client. In the early stages of a project, you’ll most likely brainstorm a concept and then present your designs. In some cases, you and your team might actually create the design elements from scratch. But your overall mission will be to create a visual concept and then determine which design elements-think photographs, illustrations, and so on-will help you execute that concept. So, what does an art director typically do?Īs mentioned, the job duties of an art director will vary from industry to industry. While the aim of an art director is largely consistent, the exact role you’ll fulfill will vary depending on the industry you work in. Here’s what you need to know about the job description for an art director. ![]() In some cases, you’ll oversee a team of people, depending on the scope of your work and your industry. While you’ll largely work in a creative environment, there may also be a managerial element. ![]() An art director who works in publishing would be responsible for the visual style and images in a magazine or a newspaper. For instance, art directors who work in the advertising or public relations industry might be responsible for the visual identity of an ad campaign or product packaging. ![]() If you’re a creative type, there are certain jobs that might just be a dream come true-and the role of an art director is likely one of them.Īn art director is responsible for creating the visual identity of a product, but that product will vary depending on the industry you work in. Ahead, a look at art directors-and over here, we’ve also got pharmacists, marketing managers, and architects. But actually, there’s a whole world of different types of jobs and roles out there, and we’re on a mission to bring them to light and explain what they actually involve. When it comes to career paths and the jobs we aspire to, it’s easy to feel like there are only a few options on the table.
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